The concept of “No Sell Out” was built into rap music’s DNA. In its early days, the idea of a rapper making an album was completely alien to hip-hop, much less a rapper making an album that was designed to sell millions of records. It’s become a quaint idea to many that during the ’80s and ’90s, rappers that sold lots of records were often considered less than “real.” At its core, hip-hop is a culture built on being everything that other genres of music are not. There has long been a complicated relationship between hip-hop and commercial success. Happy 20th Anniversary to Jay Z’s sixth studio album The Blueprint, originally released September 11, 2001.
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